Too many scandals that went similarly ended up revealing cover-ups to expect the Executive Branch to come out clean. It looks like it's trying to make the most of a bad situation. Tylenol's 1982 recall remains the gold standard for disaster recovery -- http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_..... Doing something like that could salvage something and get people on the White House's side.
But it only works if you act with sincerity.