Netflix still has the better offering IMO. Not only content, but the video interface is better too. Initially Amazon's video player worked on Linux out of the box, but now it's just as hacky to get running as Netflix.
Due to this price increase, I'm going to reevaluate how important fast shipping is to me.
Also, Amazon has way more content on their video streaming service with the caveat that you have to pay to rent/own a lot of it. Agreed about the interface though, Amazon's app offerings for PS3/SmartTV have been subpar in comparison to Netflix though.
I subscribed for faster/cheaper shipping and canceled now, after a couple years. The streaming services are of no use to me. Most content in Germany is .. German (dubbed). I don't see a streaming client on Android or a way to stream from my XBMC. Inaccessible + expensive -> No prime for me anymore.
Apparently, there is some content which isn't dubbed but it's not enough to make it attractive.
Even if the content would be awesome: I cannot access it. Unless I own a particular brand of TVs, a weird Amazon tablet, an iOS device (all negative and no interest in any of these things) - how am I supposed to get that stuff on my TV (which happens to BE a 'smart' TV with optional internet connectivity, but it's offline for a very good reason)?
I made 2 online movie rentals within the past few weeks, and both times I checked amazon, but then remembered that it doesn't work on my devices, and ended up getting it from Google Play. They're missing out on purchases, and getting people used to using other services - not a great way to set yourself up for the future...
Just doesn't seem to make sense to race for device adoption in a world where everybody else seems to be racing for broader platform adoption.
I guess I've never been all that impressed with their offering in this area though, especially video, so maybe they're simply recognizing that it isn't as valuable.
If they wanted to run a streaming/media service they should have done just that. They have definitely lost me as a customer by switching me from one service to another without even asking for confirmation (I found out in hackernews). Even if I was interested in the media streaming service which I'm absolutely not, I would still be upset about the way they have dealt with it.
If you have an SPG Amex card, the membership is at no cost to you.