I imagine power law holds in most disciplines: going from 99.99% uptime to 99.999% is far harder than going from 99.9 to 99.99% which in turn is harder then going from 99% to 99.9%. Likewise, I'd imagine same holds true with death tolls over N years from various illnesses (but obviously with different constants involved).
Can you explain to me what you meant by externalities here? Do you mean medical industry benefits from cures without contributing to funding the NIH grants?
I wonder if an X-Prize like model might work better here, with, e.g., individuals with genetic risk for a specific cancer "crowd funding" various grades of prizes, with the actual awarding of prizes, setting and advertising the prizes, being done by an organization/consortium that knows what they're doing.