Not sure on what basis you claim the choice of language to be "questionable", but keep in mind that Scala's type-safety and many other features are much more difficult to achieve in C/C++. Cleaner code is sometimes more important than some tiny gain in performance.
Also in terms of scaling, Kafka cleverly takes advantage of many aspects in their design to ensure low-latency high-throughput.
* Little random I/O
* Relying heavily on the OS pagecache for data storage
Performance-wise, Kafka can outshine some of the in-memory message storing message queues.
Source: http://kafka.apache.org/documentation.html#design
http://research.microsoft.com/en-us/um/people/srikanth/netdb...