New Bitcoin gaming site?

We love primedice and just-dice and were inspired to do something in the same arena.

So ... we've recently completed a new gambling site that is almost ready for release. What's the best way to get the name out there and get some players on the site? Obviously we don't want to piss people off with unsolicited postings and spam but still want to get the word out as widely as possible.

We're a little different because the action takes place against other players rather than against the house so pot size can vary dramatically from round to round. It's a little more social and hopefully a little more fun.

Thanks in advance!