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> We spent the next 24 hours getting as many people as possible to view and interact with the experiment

OP - could you elaborate on how you got these 803 unique visitors within 24 hours?

Sure - that's probably worth another blog post too. We used a combination of twitter, adwords, marketing forums, and personal network.

If you're relying heavily on your personal network I'd be worried that those 803 people were not true customers. Don't get me wrong, I think this is a great idea, but I'm wondering how you know that a 803 person sample size is big enough.

Also - could/would people click on more than one button once they found out they were non-functional? It could be that some features would be best developed in tandem with others.

We intentionally diversified the traffic as much as possible, exactly for this reason. Only a small portion of the traffic was from personal networks.

Repeat clicks are definitely interesting. It makes sense that once a button was clicked and found to be non-functional, that may prevent future interaction. But that first click still holds value. It'd be interesting to pull stats on how many unique visitors generated those click events.

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