2. Service business is hard. Customer support can eat up your time, money, and energy day in, day out. Maybe if one had worked in retail in their youth they would understand it.
3. One of the more homegrown trends the past few years has been maid service. There's a vibrant community on Reddit and blogospheres revolving around setting up maid services in various localities. They all build off the same model. Good to see that it's validated by Exec switching to focusing on that.
In the end, these businesses revolving around re-organizing labor structures and managing people result in the inevitable grand truth: people are complex creatures, sometimes a person is good, sometimes a person is bad, then sometimes a person is cheap, and sometimes a person is expensive.
But we keep insisting on using an iPhone app to sort human beings into quantifiable skillsets then driving down the costs to utilize them. Everyone serves as little cogs in our lives commanded by our remote control. So future.