What is the motivation behind doing this? To my wary eye, I think this is another way to depress wages.
"Smart companies try to commoditize their products' complements."
http://www.joelonsoftware.com/articles/StrategyLetterV.html
[NB Yes it's from 2002 but the basic rules of the game stay pretty constant]
They tried that too with MSX, which made the front-page a couple days back.