I find such attemps are so shallow. "Hey, this brewery thing is popular, everybody is opening one. And I like beer. I should open one myself".

How many people have a genuine passion AND business sense for the stuff, instead of merely going with what other people do and what's considered a hip and trendy thing to do (with some of them even thinking they won't have to do much work to run such a business).

It's like when I see tons people attemting a career in designing skateboarding gear or some such non-industry...