Zero to One: How to execute on your ideas – Chapter 2
medium.com
medium.com
Should we not tell our friends about it to prevent that "reward" feeling from kicking in too early?
Also, great quote from the article:
"When you begin, things happen."
---> Just start doing, and let the probability cloud of the universe do the rest. An object in motion tends to stay in motion. An idea that you don't work on will probably stay un-worked on. Just putting yourself in the right spot and starting will put you at least within the realm of possibility.