I've been trying to come up with it to describe my startup but haven't had any luck. Any ideas?
P.S. I thought of 'aggregator' but that's not quite right since an aggregator only collects.
I don't know if any of those quite fit, but I thought I'd throw them out just in case.
Natural selection, evolution etc.
edit: Screening, (thought filter was obvious!), Sifting, scrutinize
From what others wrote, I like "select", "cherry-picking", and "blessed". I don't like "filter", "screen", or "cull", because they imply getting rid of (bad) stuff; you probably want to concentrate on the good stuff.
What qualities are you wanting to measure when determining what's important? I'd brainstorm in that direction, if that's something that can be determined ahead of time.
If you're doing something like an aggregator that puts the good stuff at the top, then "cream of the crop" would be good as I said, or make something up like "cream of the top". Or something about slicing off the top. Or other things that might have good/better stuff at the top: ice cream cones, cupcakes, shakes, lots of garnished food.
Since all the english words are likely to be already taken as domain names, find out the Tibetan name for when the monks go around and find the baby that the Dalai Lama's soul has moved into, and then use that.
Or maybe do something that reminds people of seeing who can pull the sword out of the stone, or the playoff process in sports.
filter
select
There's also online thesauri. e.g.: http://thesaurus.reference.com/browse/prioritize try starting with different words.
Championing
Zooming
Nabbing
Being a connoisseur (commoisseuring?)
Sifting
cherry-pick (verb) selectively choose (the best things or people) from those available
prefer (verb, preferred, preferring) 1 like (someone or something) better than another or others; tend to choose
"tick the right answer" (in english exams)
may be useful for you!