> if you don't pay for the product - you ARE the product

I paid full price for my XBox 360, within the first year or so of its release. It had a simple and clean interface, pretty much enough to play games and search for/demo/sometimes buy new games. Since then, the UI has gone through various terrible iterations, including full-screen ads for Bing and Zune, and embedded ads for other (non-MS, even non-XBox) products within the main landing page. Even if you do pay for the product, you probably are the product.