It's really hard to understand why somebody would over report Apple share. I guess it's some kind of Apple fanship. Anyways, these are the real numbers (World wide):
Rank . Brand . . . . 2013 units . . Share . . 2012 units . . Share . . 2011 units . . Share
1 (1) . Samsung . 311.4 M . . . .31.5% . . 215.0 M . . . 30.8% . . . 90.9 M . . . 18.7%
2 (2) . Apple . . . . 153.4 M . . . .15.5% . . 135.8 M . . . 19.5% . . . 93.1 M . . . 19.1%
3 (5) . Huawei . . . . 52.0 M . . . . 5.3% . . 32.0 M . . . . 4.6% . . . 20.0 M . . . . 4.1%
4 (9) . LG . . . . . . . 47.6M . . . . .4.8% . . 26.5 M . . . . 3.8% . . . 23.3 M . . . . 4.8%
5 (10) . Lenovo *. . . 46.2 M . . . . 4.7% . . 24.9 M . . . . 3.6% . . . - - - . . . . . . . - -
6 (8) . . ZTE . . . . . . 40.0 M . . . . 4.0% . . 30.0 M . . . . 4.3% . . 12.0 M . . . . 2.5%
7 (6) . Sony . . . . . . 38.4 M . . . . 3.9% . . 31.9 M . . . . 4.6% . . 26.8 M . . . 5.5%
8 (-) . . Coolpad . . . 35.3 M . . . . 3.6% . . - - - - . . . . . . - - . . . . - - - - . . . . . . - -
9 (3) . Nokia . . . . . 30.5 M . . . . 3.1% . . 35.0 M . . . . 5.0% . . 77.3 M . . . 15.9%
10 (7) . HTC . . . . . . 26.6 M . . . . 2.7% . . 31.5 M . . . . 4.5% . . 44.6 M . . . 9.2%
Other . . . . . . . . . . 182.9 M . . . 18.5%
TOTAL . . . . . . . . . 990.0 M . . . . . . . . . . 697.7 M . . . . . . . . . 486.0 M
* Note: Lenovo has purchased the Motorola business from Google. When Motorola smartphone sales are added to Lenovo, the total number is about 60 million in 2013 and 6% market share which makes Lenovo instantly the 3rd largest smartphone maker when the Motorola sale has been completed
Source: TomiAhonen Almanac 2014
This data may be freely used and repeated