Saying that you've lost contact with a jet is another way of saying that "it's probably crashed, but we don't have any solid proof yet."
Lastly, ADS-B is not a solution for over the ocean position reports - the radio is not powerful enough to transmit data over the long distance (this is why we need to build so many ground stations in the US to actually use it). Not to mention, that ADS-B is not fully operational even in US.
71% of the world is ocean. The ocean is vast, and most of it has very little going on. Last month someone washed up having been lost at sea for over a year, having only seen two or three ships (which didn't stop). A few ships in 13 months.
http://www.cbsnews.com/news/jose-salvador-alvarenga-healthy-...
'Lost contact' therefore suggests something very wrong has happened.