Your blue <h2> tagged text is underlined on hover, leading me to believe they are links. They are not.

Right away, I am unhappy.

Then I realize this is your how it works page and there is no text about how it works anywhere on the page.

-Actually, that's not your how it works page, you've just got the wrong link in your faq, taking me to /#how-it-works and not #!page/how-it-works. Pretty confusing.

I don't want to watch your video. If you want me to watch it, you'd probably do better by having a mid-sized box video preview, so I don't worry that the player isn't embedded.

You can't have a CTR of 140%. That's not possible. It would mean 40% more people clicked an ad than saw it. I'm not the mayor of Chicago; I can't get more people to vote for me than exist in my district. Likewise, you have to see my ad to click it.