I was scratching my head thinking this was something that has stood the test of time well enough. It looks good and I hope they're able to get some traction.
How do you prevent someone from stealing what is inside if it is that easy to open? Cutting open a box at least requires some effort.
It is in cardboard. If you want to steal something in any cardboards it will be easy even in today structure. I do not see this new design as being that much more easy to steal. Cardboard is cardboard.
How is an irregular laser-cut shape less materially wasteful than a sheet of slotted rectangles?