I can certainly see how Facebook could monetize Whatsapp's data, but surely it isn't legal for them to retroactively change the ToS and examine the data, right?
For example:
http://arstechnica.com/tech-policy/2008/09/google-on-chrome-...
http://boardingarea.com/viewfromthewing/2012/10/10/united-ma...
And here is an interesting paper about retroactive lawmaking by the government:
http://www.law.harvard.edu/students/orgs/jlpp/Vol30_No2_Weie...
Looking at http://www.whatsapp.com/legal/, it appears that WhatsApp falls into the "we can change our terms without letting you know" category, and I don't see anything about their data retention policy :-(
That doesn't mean that they won't. Perhaps they will just do it behind the curtains, offering better Facebook Friend links.