Mobile Internet penetration in India. What should be Apple's market startegy

As per reports, India is going to have 185 million mobile internet users by June 2014.

Unlike US , Brazil and many other nations where ios has more market share, - India has 70% Android users. Apple folks !, are you listening - ios needs to work hard to overtake competition.

What would be the Apple strategy - more focused on innovative features or innovative ways to show Value to customer ?

No matter what I still love Apple products