The Softcover sales platform includes a marketing page with slots for author bio, testimonials, FAQs, etc. (See, for example, Mark Bates's marketing page at http://conqueringthecommandline.com/) Softcover also supports an optional free HTML version of your book, which can be a great marketing tool. Finally, we are planning to develop a step-by-step "Marketing Wizard" to give authors detailed advice and guidance in their marketing efforts.