in any case, nothing is as important as the founder's investment of time amd focus in any new business. that said, i would also look for enthusiastic volunteers (equity based, deferred comp, experience, former employees hoping to see another success, etc) to help so that it forces you to articulate a plan, organize and prioritize, and most importantly, keeps you from losing motivation since you have people who depend on your feedback and leadership day to day
oh and stop reading HN as it kills productivity ;) time to get back to work!