Swiftype Adds Live Analytics And Other Features For Marketers

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19 points·qhoxie··6 comments

I think the page on their site is probably more relevant:

The visualizations look really clean!

Glad to hear it. As Luke noted, we've been using d3 more and more, particularly for this release. We've all been really please with its flexibility.

It would be awesome if you could "close the loop" between analytics and SERPs!

For instance, say that you return a SERP with 2 results. Using your analytics and some conversion pixels, Swiftype would know that for that search, the first result has an estimated value of $10 and the second result has an estimated value of $20. From using Swiftype on a Wordpress site, I know that you give admins the power to change the order of results on a SERP page manually. Could you also do that automatically?

So for an e-commerce client, you could automatically re-sort the SERP so the $20 link shows up first (and hence gets more clicks). You could even calculate and display the benefit to the customer of doing this, e.g. "You have generated $1,234 in extra revenue this month by using Search Auto-Rejigger".

If I understand what you're suggesting correctly, we already do this. Any analytics we expose in the dashboard are also being leveraged internally as signals for search relevance. Effectively, any search interaction can be used to improve the relevance of subsequent searches.

I'm excited by the availability of "what people looked for but didn't find" data in the post-Demand Media era.

This was really fun to work on. The live analytics page is the most extensive use of D3 I've done thus far.

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