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I had the opposite impression. My initial reaction was "how immature and technological incompetent are your users?".

I'm guessing the app is being marketed towards hipster frontend devs.

I'm far from a hipster front end dev I think; but I just happen to like the general 'tone' of this guys (if you're reading, sorry for referring to you as this guy) writing style. So probably I'm not in his target demographic.

Stuff like "Make Panic Jealous" target a really specific group of users (ye-olde average user doesn't know who/what Panic is) but really add flavour to his companies image.

Of course, to each his own. I don't like the writing style in Romeo and Juliet; does that make me a hater of the arts?

Wow.

Is double-edge sword as you may guess.

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