At the end of the day hot dog vendors sell hot dogs in highly regulated NYC because people in NYC buy hot dogs. Companies sell their goods to Wal-Mart and Neiman Marcus instead of at the flea market because that's what keeps the lights on. Small publishers work with Amazon despite horrible terms because it puts steak on the dinner table.
One thing this article reminds us of it that pg has the not uncommon HN blind spot for Google who he claims has "remained true to their founding principles". I guess stabbing a close partner in the back by releasing a clone of their flagship product is not being evil. I wonder if he's also a fan of the Samwer brothers?