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> However, there’s also another facet: customers have to sign up for an account, which means that the firm will have their email address, potentially turning the business into a large bitcoin-focused list-building operation.

Do I need to create an account to do a one in a life time purchase? The data for the account are only c.c. number and email? Or they include full name, birthday, address, password and recovery question, parents name, pets name, ...?

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You can login only via Facebook and it requests the following information: public profile, friend list, e-mail address, employer, status messages, education, hometown, place of residence;

This is going from amusing-scam to transparent-scam really quickly.

I don't see any evidence of a scam; Dwolla uses similar social background checks. I think what we're seeing here is the difference between fraud detection and fraud prevention where they can't afford to be wrong.

Compared to all the bitcoin exchanges who require you to upload a passport scan?

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