I always wondered why they would use something like QNX and have more work ahead of them in integration vs. just put iOS on it like they did with an apple TV. The cost is low enough to make it practical.
I doubt that Apple could announce so many automotive partners if the system was completely Apple proprietary, due to both time and flexibility.
Another possibility I can think of is that they want deeper integration into the car, and QNX may already be running on that car. Adding Siri on top of an existing platform might actually be less work than getting iOS to talk to QNX in a way that Apple is satisfied with.