My concern is that by even asking that question, we generate something that can be interpreted as "buzz" for whatever bullshit this turns out to be.

My original guess was that there was going to be a twist with a "for the price of a Huvrboard you can sponsor a child" type message.

As that didn't happen my guess is that it's 'viral marketing' for a BackToTheFuture movie that's unannounced.

I was waiting for the "april fools" or the "ha ha, maybe in 20 years" but there is non of that

Yes, too much effort for only a bad joke.

why so positive?