You're right though, to the end consumer it's not that meaningful of a reduction, especially since it is an expense that is only incurred once a month.
Perhaps someone could check an online Indian Amazon equivalent, not that such a place would be available to rural women anyway, but it would give a lower baseline.
I'm also not clear to what extent the mass-produced pads were actually available. He seems to have started out in a populated area with several villages and a significant town nearby. In more rural areas, was there even someplace you realistically could buy them?
@pja you are hereby awarded 1 Fermi (see recent link on the topic of Fermi estimates).
The saving is significant because one can also buy shampoo in sachets that cost Rs.5, so the savings expand access to a range of basic hygiene products.
I shall wear it with pride!
For a longer answer you may want to consider the personal and social hurdles he had to overcome and that not all gains are measured in money.
I was under the impression that as women join the workforce their fertility plummets. This seems incredibly counterproductive if the problem is a "greying population"?
The velocity of money effectively increases the availability of money. It isn't so much how many coins you have, but how often each one gets spent. If you buy from someone who hires and spends locally, that money is more likely to come back around to you faster than if you buy from someone who spends or saves it somewhere else. And that distance isn't just as the crow flies, but also psychological distance. Thus, as a software writer, I should prefer to buy from companies that spend a lot on software, even if they don't ever pay me directly. It makes more sense for me to shop at Amazon or Wal*Mart than somewhere that figures the sales excise with a desk calculator, and better for me to patronize such a business in my own town than one just like it 500 miles away.
So it's not an apples-to-apples comparison, exactly. But trying to adjust the numbers to gauge the true economic impact of this invention would take about 3 more economists than I currently keep in my back pocket.
Community wide DIY. So yes it makes sense.
And of course he's also creating jobs for women and helping rural communities be more self-sufficient. There's so much more happening here than just discount products.