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I don't understand.. if you send automated emails to yourself in a human-friendly format, why not just use a Google API to push the same data into the spreadsheet at the same time?

Zapier may be really cool, but it still seems like you're taking raw data, converting it to human-readable form, then sending that to Zapier to attempt to extract the raw data again. Or am I misunderstanding?

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The difference is that you have to do new work every time the destination of the data changes. Using an interface to say "here are the relevant parts" is a lot nicer than having to code it yourself.

Or just push your entire object to google spreadsheet: https://github.com/firmafon/to_google_spreadsheet

you will have to change the zapier parser template as well when the destination format changes.

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