In this case, the Right Place (tm) to put these is in POROs / Interactors that can be tested in isolation and re-used across the code-base if necessary. This code should not live in controllers and certainly not in ActiveRecord models.
It sounds like you agree with that, since you're using them in your own codebase?
In that case, is there not an advantage to standardising the API for these POROs in Rails? Simple methods like fail!, success?, failure? and message
Another way of asking the question - why do so many Rails developers fail to realise that they can use these concepts? Why are so many Rails codebases packed full of enormous ActiveRecord models that are crippled with numerous before_save callbacks?
Sure, shitty coders write shitty code. But can't you lend them a hand?