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Wow. They even ask you to do non-scientific (or rather anti-scientific) analysis to enhance the effect.

Before: "Mark your first line and read with a timer for 1 minute exactly-do not read faster than normal, and read for comprehension."

After: "Read at your fastest comprehension rate. Multiply the number of lines by your previously determined average words-per-line to get determine your new words-per-minute (wpm) rate."

Notice anything different. Before, they specifically encourage you to NOT try to read faster. After, they specifically encourage you to read as fast as you possibly can. Um... yeah, I wouldn't have to do ANYTHING in between to see an improvement in speed there.

a temporary snapshot of the text within you focus area

When I read a typo I just can't help it -- I regress and reexamine the text. Dunno how common this is, but it sure limits my WPM reading typical blog posts.

This would be a lot more persuasive if it wasn't written like an infomercial.

Scientific Speed Reading - Read 300% Faster in 20 Minutes?