Keurig Will Use DRM In New Coffee Maker
techdirt.com
techdirt.com
Keurig had a patent on the technology for both machine and pod. That patent expired in 2012, allowing third-party vendors to start making pods. Treehouse Foods argues (among other things) that Keurig is changing the design of their machine and the pods. The allegation is that the new design doesn't have any practical purpose other than to maintain the patent on pods for several years.
If true, this is going to be an interesting case. Keurig can change the design of their machine whenever they want in theory, but can they do so for no other reason than to maintain their own market share? They'd be effectively forcing everyone to pay them to compete at all so long as people buy new machines.
Drug companies often employ similar patent tricks in order to maintain their dominance of a market via extended patents, patents on new uses for the same chemical, and slightly-altered and somewhat improved chemicals. Consumer groups have complained about this for years, but nothing serious has changed yet.
"While we're still not willing to discuss specifics about the platform for competitive reasons, we are confident it delivers game-changing performance. To ensure the system delivers on the promise of excellent quality beverages produced simply and consistently every brew every time, we use interactive technology to help us perfectly brew all Keurig brew packs. Because of this the system will not brew unlicensed packs."
I'll circle back to you next week on the details.....
It won't make coffee, but it will comply with RFC 2324
Or get it to local Hackerspace, they might make it actually work ;).
This sounds remarkably similar to Tassimo's bar code system on the surface.
That's a pretty simple issue to resolve. Yes, Keurig should be able to change their own product at will. Whether it's to maintain their market share or just for fun is irrelevant. If you get into the business of regulating coffee companies based on intentions related to subtle design changes and guessing whether it's directed at maintaining market share, what you'll have is a ridiculous government/business nightmare.
An attempt to generate a new patent from the trivial product change should be denied. Problem solved.
However it has also been the game with patents to use as obtuse and as confusing and as little detail to get the patent while making sure people can't reproduce it.
So yeah, we get the worst of both worlds: money extraction of exclusivity and lack of understanding that patents were supposed to solve.
I think the concept is cool but re-usable pods are the way to go. This is stupid of Keurig.
I've been pretty happy with it since I get fresh ground coffee and don't need to measure it. You still have to clean the filter after every use, but really it takes me less than 60 seconds to clean out the filter and fill the machine with water. Grinding the coffee and measuring it out manually was the biggest bottleneck in my daily coffee routine, so the Breville has at least eliminated that step.
Now if I could only plumb water directly to it...
It might make me lazy, but every second I am not cleaning my coffee device I can be doing something else.
How does it make sense to project that calculation onto another person to begin with? Their time is not yours, and every person values their time differently. It means your statement of them doing a vast number of things wrong must inherently be false, because there is no objective "wrong" there.
I've been a "time-peeler" for a large part of my life, and when I stopped being such, I became way more productive. This happened because I started to waste less and less time on things which didn't really matter.
In certain cultures where most of the people watches TV, for hours every day (in average), then you start to see what's wrong with saving 57 seconds.
In addition to that, somebody pointed that the structure is incredibly wasteful. For some reason, there's this widespread vision of sustainability where the responsibility is somebody else's. If this is not accepted in simple things at the bottom, where should it starts from?
In this terms, the comments make sense, although of course, it's not possible to say if it applies to a given person.
With these things in mind, while there are no "objective wrongs", in the big perspective, there are objective foolishnesses, to say the least.
Previously I had the Nespresso Lattissima Premium[2] (the top-of-the line pod machine). I liked the Nespresso coffee fine, but the Primadonna makes better coffee and is no more trouble to use (It's also twice the price...).
The clean up is exactly the same for both machines - you press a button to run steam though the milk frother, detach it and put it in the refrigerator. You press the "rinse" button and it runs water through the coffee system to clean that.
~Once a week you empty the grounds container or the empty pods container.
The one trick is to only put as many beans as you a planning on using immediatly in the bean dispenser. It can take a lot more, but as they get exposed for longer they get more bitter.
[1] http://www.delonghi.com/en-AU/products/coffee/coffee-makers/...
[2] http://www.delonghi.com/en-AU/products/coffee/coffee-makers/...
The time I spend grinding the coffee is part of the enjoyment.
http://globalassets.starbucks.com/assets/bbbb918e28fa404b836...
I much prefer that machine to the crappy k-cup machines.
Basically it's a machine with 3 compartments:
Coffee, Decaf Hot Chocolate
And you can push a button, it grinds, and outputs your cup.
I prefer it vastly to the k-cups.
They do tend to be more expensive though.
Like, picking your nose?
http://www.delonghi.com/en-US/products/coffee-and-espresso/c...
Yes... that is also a problem.
Unless, of course, your time is so valuable that you can't even spare the 15 seconds it takes to wash the reusable pod.
Also try the AeroPress: faster brew, smaller filters (reusable metal available), fast clean, excellent results.
Well, aren't you special? There's no difference in time spent using a standard all-in-one grinder/coffeemaker vs. a Keurig, and the results are going to be better-tasting.
Why do you value time in the car (or monster truck) so highly?
Assuming he didn't just make up the weight number, of course.
You don't think about the 30-60 minutes in the car because you are sitting there killing yourself faster, but wasting less bodily energy than sleeping.
The time spent making coffee is probably good for your lifespan, but standing around, moving and cleaning things feels bad for us lazy apes..
Craft beers are superior to generic domestic lite beers, right? No, it's strictly subjective to every individual's preference.
I've known some people that prefer cheap or generic coffee, made in a clunky old coffee pot, slightly burnt. Is their taste wrong / worse / inferior? It can't be, it's their taste.
http://www.amazon.com/Jura-13626-Ena-Micro-1/dp/B008RZFQKO/r...
At four cups per day it pays for itself in about two years.
It's like writing this comment on HN, what value does it bring to you ?
I don't mind if people adopt environmentalism as a religion where all trash is a sin, I just don't want to be a part of it. I want to think about environmental impact broadly and go after the high impact items. Talking about K-Cup trash is a distraction from what is important.
I can't say that I understand the single-mindedness, but congratulations on the electric car or the not commuting so far or whatever.
Unless what you're saying is that you're going to ignore everything that pollutes less than the important high-impact items that you're also going to ignore.
I also think people who obsess over polyethylene grocery bags are bad at math. Unfortunately, many of these people manage to influence public policy to my inconvenience. It is religion, not science.
The restrictions on minor consumer items are a penitential hairshirt.
I think your "big-picturism" bypasses the immediate absurdity of consumer environmentalism, but leaves the deeper contradiction untouched.
"Rational" environmentalism implies some cost/benefit analysis. Is it "bad" for one person to burn 100 gallons of gas per day in his commute? Is it "ok" for 100 persons to burn the same amount? What if the one person produces as much "benefit" as the 100 persons? Who gets to define benefit?
1: http://tmagazine.blogs.nytimes.com/2010/04/22/ristretto-chem...
2: http://www.bluebottlecoffee.com/preparation-guides/chemex
Thank you for having the honesty to say what I've been ashamed to admit all these years.
"But (nearly) everybody loves the Aeropress! It can't be comparable!"
I'd argue the Keurig's weak spot is not the brewing methodology, it's the coffee itself. The K-Cups are sealed with nitrogen and do their best to stay fresh, but no matter how many tricks you use to try and preserve the flavor of coffee that was ground three months before you brew it, it's going to take a massive quality hit -- and y weren't starting with beans that would bowl a coffee snob over in the first place. When I actually used the correct amount of fresh ground coffee from a good roaster, though, it produced a surprisingly good cup of coffee. And I've cut open a K-Cup and brewed the coffee within using a French Press; what came out tasted, well, a lot like what you'd expect out of a Keurig, just s slightly grittier.
(Then the pump broke and I bought a Chemex and lived happily ever after. The end.)
I use the Chemex when we have company over, it's the best combination of quantity and quality that I have found so far. As for one to two servings, I swear by the Kalita Wave[0]
I've heard good things about the Kalita Wave, but I'm not sure I want to add another coffee brewing device to the collection at this point. :)
This actually reminded me of a friend of my father. This friend was a chef at some over-the-top fancy (or in my book, prissy) restaurants in his heyday. Anyway he pretty much lost the ability to just eat and enjoy food because he would constantly judge it. If I recall, he would generally just eat some bread and some cured meat for most of his meals. I honestly imagine he would jump over a chance to have Soylent. My thought on the matter is that if I ever get my head that far up my ass that I can't enjoy something that tastes good because of some stupid ideal of what something "should" be, well then I've seriously screwed myself over.
Are you claiming all espresso is burnt or chocolatey?
There's a lot that can go into making a good cup of coffee. New Zealand (where I'm from) has one of the higher coffee shops per capita in the world (mostly non chain) and you may be surprised how much a coffee can change from barista to barista even using the same beans in the same shop. If you're spending the money every day on that little moment of luxury you can notice the difference. (Whether or not it's suffering from the same biases in experience as expensive wine can I'll leave for someone else to speak on).
Got a Keurig for my wife as a Christmas present three years ago. Generated about 10 cups of coffee per week, and was very happy with the product. Performed the de-scaling maintenance regularly....still broke down after about a year and a half. Went online to see how to repair it, and wasn't encouraged by the number of similar stories.
I guess the manufacturing giants have succeeded in making us believe electronic consumer goods shouldn't last long.
"Good" - Keurig coffee is good enough for me. I don't think I have the palate to discern the difference between my K-cup and the $7/cup coffee in the high end cafes.
"Cheap" - I don't have the time to prepare drip coffee in the morning (or prepare the night before) so for me it's either Kcup or purchase at work. So Keurig is the cheapest option for me.
The coffee is pretty good -- better than most coffee shops, but not as good as a great one. Apparently they are actually used by a lot of restaurants when you order a coffee.
Conversely, I drive a 3.0 CSL because I won't drive something with a chip in it that I can't control.
Unless you have an e9. If that's the case, my jealousy just went through the roof.
What do you consider used coffee grounds? Product?
Maybe this will blow up in their face, or perhaps given their market share it will all work out.
I don't know if that's how the law actually is, but it sounds like it might be.
The issue isn't whether Keurig should be free to add DRM to their product or not. The issue is whether they should be able to use the law to prevent competitors from circumventing that DRM. Printer manufacturers tried a similar stunt with adding DRM to printer cartridges and suing the makers of after-market cartridges for DMCA violations.
Designs that deliberately hinder their performance and perhaps artificially shorten their lifespan, may be viewed as against the public good -- especially if and as this becomes standard practice across a range of products.
Society may indeed decide that they are not "free to do as they please", in this respect. Just like your car is required to have adequate passenger restraint systems, and many other conditions that are "imposed".
The ethical and legal question is whether there's a good reason why Keurig should be allowed to forbid anyone else from manufacturing compatible refills (if they want to) or forbid customers from buying these refills (if they want to). As far as US law is concerned, do you think that prohibiting the manufacture of these compatible refills will "promote the progress of science and useful arts"? Because that is what Keurig is (effectively) claiming by relying on copyright law in this way.
Lexmark Int'l v. Static Control Components http://en.wikipedia.org/wiki/Lexmark_Int'l_v._Static_Control...
All they can do is make it harder for competitors to make compatible cups, but that sounds like a fool's errand.
As others have said, I actually like the reflective few minutes the process takes early in the morning with the back door open...
Pod Coffee: Single use plastic pods with a foil lid inside a plastic bag inside a cardboard box. Coffee to volume is very sparse for shipping.
The benefit of not having to use a spoon is worth all the extra trash? Now with DRM?
It's not going to get you some instant Keurig coffee but honestly you don't have 10 minutes in the morning to brew something decent? Like put it on and then get dressed or something.
Modern electric kettles are awesome, they're insulated so can keep the water at the perfect temperature for ages... most have a "90degC" setting that's right for coffee. They're perfectly suited to cup-at-a-time usage (and often have a form-factor designed for dispensing into a cup without lifting the kettle).
I use a drip-cone on top of my cup, and love it... :]
[Offhand, this seems like such a simple task that complex and expensive solutions like the Keurig seem a bit silly, unless they yield clearly superior results—which the Keurig apparently doesn't....]
I don't think anyone is buying these things for their quality, but it's a quick, one stop method of getting acceptable coffee.
[If you want to grind the beans for better taste, that's of course a bit more effort, but not something the keurig offers anyway.]
The lunch room at the office has a Keurig machine and it gets jammed a lot because of the air pressure differential (Denver is at 5200 feet). If you don't properly puncture the package when you insert it, the air pressure causes something to go wrong and the machine jams up.
http://www.coffeedetective.com/is-the-plastic-used-in-keurig...
Luckily, this applies only to pods and guess probably can't do anything like that with the machines using whole beans.
How expensive are these pods? I certainly understand going generic to save 25% but a K-cup machine strikes me as a premium product. Maybe I'm missing something, but I'd think the people willing/able to pay extra for a high end coffee maker wouldn't waste time experimenting with generics to save 5% (what, a couple cents a cup at most?).
The reasoning was that "a lot of coffee is being thrown out in the afternoon", so they wanted to cut waste by using the Keurig machine in the afternoon when fewer people were making coffee. When you actually do the math, an entire pot of coffee (10 cups) cost the same as a single Keurig cup. The logic didn't seem very sound to me, and I suspect it had more to do with the convenience of making a single cup and not having to clean up after yourself.
The k-cups cost about 30 to 50 cents each, unless you buy thousands of them.
This is not different from any other DRM mechanism. Unfortunately, that also makes it legal.
We buy them at Costco.
[1] http://www.sanfranciscobaycoffee.com/index.php/thoughts-on-o...
http://smile.amazon.com/Ekobrew-Refillable-Keurig-Brewers-1-...
So in many ways the Keurig is late to the party.
http://www.singleserveespresso.com/pictures/NespressoVertuoL...
Tassimo does, though.
I grew up playing a lot of Nintendo games. SNES. N64. Gamecube. Wii. There was one thing I noticed about it. Nintendo always made the best stuff. They made the best controllers. The best games. The best memory cards. I had a 3rd party memory card that said it stored "56 blocks." But if you tried to put more than 20 on it, you'd sometimes find your data magically lost in the morning.So despite the GNU/Linux ethos (I'm typing this on a Linux machine), freedom to use 3rd parties does not always give a better user experience. More than that, I found Nintendo also had to approve every single game and accessory that was compatible with their system (seal of approval). So even that was considered the good stuff. This seal keeps a certain floor of quality control. Back in the days of the Atari, people were making all sorts of shit for it. Stupid consumers would buy it, use it with their Atari, and be frustrated. Nintendo forbade this and made sure everything that was associated with their product met a certain standard, thus giving a good experience. So maybe, Keurig will use their DRM for this. A way to help consumers, perhaps, figure out which cups are good.
This is either a straw man or only very pedantically correct.
Is anyone here claiming that 3rd parties always give a better user experience? If not, it's a straw man.
If you are actually referring to the "freedom to use 3rd parties" not giving a better user experience - the user experience is either going to be equivalent or better, because freedom to use a 3rd party != must use a 3rd party.