Avionics has been moving away from tangible indicators and controls for some time. Honeywell has already announced that is working on "touchscreen-enabled avionics for the next-generation air transport and business aviation cockpits" [1]. I also believe SpaceX runs a largely virtualised command centre.
>Self-driving cars...every single innovation in the car industry that does not go towards electric self driving cars is just useless fluff at this point
Imagine a bond that pays, into perpetuity, 100% of the profits earned by auto manufacturers worldwide on non-self-driving cars. How much would you be willing to pay for this bond? Likely a non-trivial amount.
Wanting to get to Mars doesn't make a Moon mission "useless fluff". The incremental steps add to our learning and help finance, even if indirectly, more ambitious goals. One could interpret Apple's move as an incremental step towards a future where a car's value is inside the cabin, not under the bonnet.
[1] http://www.aviationweek.com/Article.aspx?id=/article-xml/avd...