I started reading it, attempting most of the exercises at the end of each chapter, and some of the 'as you should verify' parts. I found the 'aha' moments during the text or when solving the exercises really enjoyable, but I got stuck often enough that I began to only pick up the book when I felt super-alert.
I stopped about a third of the way through, a few pages before the introduction of eigenvectors and eigenvalues. I would like to pick it up again, but am worried about how to maintain motivation the next time I'm faced with a page where I'm stuck/confused for 30 minutes.
EDIT: Thank you to the people who replied. Your empathy (~"you're not alone in getting stuck") and encouragement (~"you don't have to grok everything the first time through") have given me new motivation to try this again.