Lenovo, Ashton Kutcher to Launch Line of Phones This Year
recode.net
recode.net
Sounds like he'll actually be a user experience designer, not an "engineer."
Also, unless he's really doing the leg-work of user research, studies, interviews, and test sessions, he's not really a user experience designer, either. He's just a guy with some opinions.
He's just a guy with some opinions
And not even very good ones at that: http://www.businessinsider.com/ashton-kutcher-fires-back-at-...He actually now has a colorful history of saying and doing douchey things like this.
Edit: particularly the douchey thing here was him lying and attacking woz: ("He’s a brilliant man and I respect his work, but he wasn’t available to us as a resource, so his account isn’t going to be our account because we don’t know exactly what it was. We did the best job we could. Nobody really knows what happened in the rooms [...] Woz is being paid by another company to support a different Steve Jobs film."-- an outright lie; woz got back to them, and kutcher et al. didn't like making changes at odds with their preconceived narrative of how Jobs would be presented as the main hero as both a tech guru and frontman).
Source for this because unless that's true there's nothing particularly 'douchey' about his comments in the article you linked.
You mean someone like Steve Jobs.
You made a clear point of it.
[1] Someone else owns the domain now but I was able to find this: http://web.archive.org/web/20111011125847/http://www.aplus-a...
In general, are these just extended marketing schemes or do they think bringing actors/musicians in will be of any benefit to the products?
Or you could be right and it could all be schmarketing.
What you're witnessing in this thread isn't elitism as much as it is people who've ruined their eyes wanting to set the record clear.
Furthermore, that "Jobs" movie will probably appeal to most people because it's probably not accurate. It's probably a movie that will portray Steve Jobs as that genius who knew the future before everyone else, who've seen how Apple would be 20 years before everyone else. Anyone with more than 2 neurons knows it's a bunch of crap. You can't know how the end result will be designing a really small thing, let alone an empire.
In addition, it's "Cinema", not History nor Journalism. Want to read a good book? Read "Masters of Doom". That's how you get multiple opinions from people involved in the story, not some kind of lame movie based on the only authorized biography of a person, as brilliant as that person may be.
And lastly, come on, attacking Woz? If someone manages to get the respect of Engineers, you can be sure it's not because of his wits or Reality Distortion Field. Last time I checked, this is Hacker News. If there is any place elitism is the de facto constitution, it's in the Hackerdom.
I was about to pick up an X; I'm left wondering whether I can now count upon a couple of years of good support.
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P.S. I see the article mentions Kutcher having signed on in October. If so, that would be at a point where the generally unliked ThinkPad redesigns were already done and locked, I'm guessing.
If so, then I don't want to unfairly blame him. If you're reading this, Kutcher, please spend some time looking over comments here and on Reddit (amongst others) about the dissatisfaction with what has been happening to this line that has been a longstanding mainstay of many developers and other technical people.
If you want our trust, maybe your celebrity can gain enough attention from Lenovo management to at least consider keeping one or two lines of "traditional" ThinkPad design. Those of us who really want/need it will pay something of a premium for it. It might not be a big revenue line, but it should be capable of remaining net positive. And it would gain back a lot of good will from people you seem at least in your words to value.
On the other hand, if the Chromebook Pixel had a bigger SSD...
This isn't news.
Beats by Dr. Dre I can understand, but I don't see any point in Kutcher's moves. If he just wanted to VC, he could have done that without anyone knowning. It's not like his name offers anything to the brand.