Which country read the most
mentalfloss.com
mentalfloss.com
"The Culture Score Index Series is based on further analysis of the NOP World Roper Reports Worldwide(TM) survey, which includes in-depth personal interviews with more than 30,000 people age 13 and older in 30 countries between December 2004 and February 2005."
This is a relatively minuscule sample compared to India's population which is ~= 1.3Billion in 2004/2005. Same applies for many other countries. The results are not indicative at all.
An analogy I've found useful thinking about this is, if you have a pot of soup, tasting a teaspoon is enough to figure out whether the soup is oversalted or not, regardless of the size of the soup pot, providing the soup is well mixed.
On the other hand in my experience readership is rather poor in the UK. All I hear at work is how amazing some TV programme was and you'd expect positive sample bias in a software shop.
[1] http://www.prnewswire.com/news-releases/nop-world-culture-sc...
http://en.wikipedia.org/wiki/Books_published_per_country_per...
It suggests there is at least an appetite to purchase books in the UK - even if we're not reading them!