It doesn't because 99% of people are entirely and completely ignorant of these systems and their importance. And no amount of discussion or even car theft is going to put it in terms that they understand. Here the news item is "with a black box that nobody understands." That wording is HORRIBLE for HN. Because it makes it sound like it's black magic and this group has found some genie that opens cars. Instead, it's more likely a simple exploit of a very vulnerable system. But that wording gives you a glimpse into how most people see technology. It's just magic. Their cares about how software works are nonexistent enough. There's no reference for "good" vs "bad" crypto, insecure design, etc.

Until we have a car that kills 500 people because of faulty software, it's just not that important to people, which means there's no pressure in industry to get it right. People understand "my car will kill me if X isn't good." That's why people understand getting their tires rotated and replaced. That's why they understand to get checkups and to replace belts, filters, oil, etc. That's why they understand you need to replace your brake pads and other such hardware, even if it feels a little expensive. But when you point out that very few people have ever even been injured by bad software in a car, they think "well it can't be that bad." And "good enough", especially in a market like the US where mediocre is what sells the most, is where the market stops innovating.

I hope a company like Tesla is a little more concerned with the quality, though. Maybe we can get a decent example of how to do things.