> IMHO, the type of person who installs adblock isn't the type of person you can sell things to easily. They're decidedly anti-mainstream, anti-corporate, probably not particularly rich, etc.

    [citation needed]

Could just be that the people installing AdBlock don't like being distracted by multitudes of flashing popover and automatically playing videos. I doubt it's anything to do with being anti-mainstream or anti-corporate.

They should focus their efforts on redditgifts (http://redditgifts.com/) and consider putting it on the main site instead of on a separate domain. Their users may not like to buy mainstream products but they definitely like to buy quirky, off-the-wall things as evidenced by `Shut Up And Take My Money`'s success with advertising on Reddit. They've already got the right idea with the marketplace model. They should (if they're not already) focus on trying to attract unique products through a program similar to Steam's Greenlight and stop focusing so much on advertising. Advertising and Redditors -- generally speaking -- are not a good match.

How on earth do you conclude that people who install adblock aren't rich? There is literally no sense behind that babble.

Reddit could offer Reddit platinum which would give users a simple user page / blog.

I'm rich[1], and I have Adblock.

[1] Depending on your definition of rich.