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I think an interesting point alluded to by the last paragraph is that hitting goals also depends on setting the right ones at the right times.

Sounds like YesGraph isn't planning to immediately repeat the 10X in 100 days goal because the right goal for the next 100 days is instead to expand the product so that it can support another 10X later on.

Are you organizing the next 100 days around a similarly ambitious and measurable goal?

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Yeah, pushing for scale when we know how to improve the experience isn't the right goal. Ideally, you'd do it all, but you need to manage and focus your attention.

This will be elaborated in a future post, but we broke down the funnel into 6 parts, and gave each of our 3 engineers two ownership areas. There are clear metrics for each component, and the responsibility to make those metrics go up rests on them. It is still very focused, but embracing incremental improvements in different areas takes more resolve than a single goal.