Just because something is CC doesn't mean you can do whatever you want with it.
danielbarla said that they presented the material under a false name; this goes beyond copying and becomes plagiarism, which I can't imagine is an intended result of the CC license.
Sure it passes the keywords etc. But this likely reduces the number of people visiting Wikipedia, while increasing Google's ad revenues, if anyone but Google did this they'd be potential blacklisted by Google.
href="http://en.wikipedia.org/wiki/Scraper_site" appears directly in the source code of that web page.
It also has an onmousedown handler that rewrites the URL to point at Google, so they can tell which link you clicked, to improve their ranking system. And Google works very closely with sites to make sure the sites know how to understand the referrals.