how would you monetize?
Revenue streams come from supporting the back-end telcos (billing, active traffic mgmt & shaping), and content generators (disney/pixar etc), and a couple of other things I'm not ready to talk about just yet ;-).
Additionally, broadcasters can still do Paypal donation links, like they do over at Twitch.
Advertisements playing before videos, I'm not sure how it could be done, but it probably could be an overlay before the stream starts, or just a HTML5 video that loads first and must finish before the P2P stream begins.