If you like spending time and effort preparing healthy meals for yourself, more power to you. The MealSquares target user is a busy startup founder whose diet is currently made up of microwavable meals or something like that. You tell someone like this to eat healthier and they say "yeah, I really should", but it's hard to fit in the time for cooking, nutrition research, and meal planning in between all of the other important stuff they're doing. Personally, I like the fact that people are doing important stuff, and I'm hoping that MealSquares will allow people to spend their time doing lots of important stuff and eat healthy while they're at it.