(Other MealSquares cofounder here)

The reason we haven't started our crowdfunding campaign yet is because our following isn't big enough yet. Soylent hit its target within the first 24 hours because the DIY recipe already had a huge following, and the general wisdom for kickstarters seems to be that you need at least 30-40% of your funding nailed down before you hit the "go" button. So in addition to feedback on the product itself, we are curious if HN has any thoughts for things like slogans and other product messaging, and customer verticals that we might be able to market the product to.