From the video:
> You can easily monitor the status of each message you send and know if and when it gets read
Huh? How?
Huh? How?
It's reliable enough for a spammer. Remember spam is a numbers game -- things only have to work as hoped a small percentage of the time for the system to work.
Even ignoring the fact that "my client has displayed the message, including any embedded images" is not equivalent to "I have read the message" (which is especially a factor in clients with a preview pane, where simply being the most recent message when the client is opened may result in the former condition, but quite often not the latter if the user is opening the client to send a message or look for a particular message.)