Europe invites Apple, Google to discuss 'in-app' purchases

Exactly. The authorities are relentless. They keep blowing out of proportion. Making a far bigger deal than it needs to be. I don't want to sound all conspiracy theorist, but i have a nagging feeling, there's some sort of hidden agenda at play.

The issue isn't just kids, it is the way these games are designed to prey on peoples' psychology the way gambling does.

See for example the factoid that 0.15% of players spend over 50% of the money in f2p games (and these games make tons of money):

http://www.gamesindustry.biz/articles/2014-02-26-15-percent-...

I don't understand this either. How is this any different than a kid logging into a parents Amazon account and ordering a new TV?