Tesla Gigafactory [pdf]
teslamotors.com
teslamotors.com
That is 12x growth in 72 months.
The Gigafactory is named after the gigawatt or 1,000,000 kW because it will be producing multiple GWs of cells and battery packs.
An annual production of 500,000 automobiles will put Tesla squarely in the #1 spot for luxury production 3x more than Mercedes.
If you look at global auto sales[0] Tesla will be one of the largest, read top 5, auto manufacturers in the USA depending on how you slice the pie between domestic and international sales.
[0] http://wap.wsj.com/mdc/public/page/2_3022-autosales.html#aut...
And I'm sure we'll continue to bulk up non-CO2 methods of power generation. Hydro power is commonplace, solar panels are a growth area, and likewise wind turbines...
(Lastly, since I live in BC, my power is 86% hydroelectric already, but I'm speaking generally. :) http://www.energybc.ca/map/bcenergymap.html)
Mercedes-Benz produced 1.49 million vehicles in 2013 and BMW produced 1.8 million in 2012 worldwide.
If you look at global auto sales[0] Tesla will be one of the largest, read top 5, auto manufacturers in the USA depending on how you slice the pie between domestic and international sales.
That would be far more impressive if there weren't only 3 major US car manufacturers (Chrysler, Ford & GM). In fact, Tesla must be the #4 largest US automaker right now.
For global auto sales from US manufacturers, I'm guessing that companies like Paccar and Oshkosh are keeping Tesla out of the top five currently. They make trucks and commercial vehicles so people tend to overlook them when it comes to comparing auto manufacturers.
Still, I do agree with the underlying message of your post. It's not like there are a ton of US auto companies left.
I would hope that they think they will put this towards a sub 40k car, or better yet below 30k which is where many of the smaller electrics are now.
Still a large factor like opens the possibility of packs not certified for cars being given other uses. Put in Texas and reap the power of the wind to power the factory too!
Re: http://www.teslamotors.com/advocacy_texas
I have a sneaking suspicion that it's going to be difficult for anyone in the U.S. to garner enough lithium to go full scale. Anyone know if Bolivia has sorted out their intentions for its epic lithium reserves? Perhaps, Mr. Musk has a friend or two there.
Edit (answering my own question): http://www.globalpost.com/dispatch/news/regions/americas/bol...
Edit 2 (more on the same.. more recent and relevant article): http://seekingalpha.com/article/1971851-tesla-motors-and-bol...
Last I heard, they were planning to completely destroy the Uyuni Salt Flats to mine it for Lithium, which would be a horrible, horrible shame. It's spectacularly beautiful, and I was lucky enough to drive across it in my own Jeep a few years back[1,2]
Also, once you've spent some time in the Silver mine at Potosi[3], it becomes horribly clear how bad it really is there. It drove me to tears. The tldr; is that miners work in horrible conditions for a few dollars a day and have a life expectancy of ~35. The silver is sold to the Bolivian government for a fraction of the world market price. The Bolivian government sells it to the Peruvian government for a 10x mark-up, which is still a fraction of the world market price. The Peruvian government sells it to the US government for a 10x mark-up, which is still way below the world market price. The miners die very poor.
[1] http://theroadchoseme.com/the-uyuni-salt-flats-to-chile-1 [2] http://theroadchoseme.com/the-uyuni-salt-flats-to-chile-2 [3] http://theroadchoseme.com/potosi
It's my side project that I created when I returned from my Alaska->Argentina drive to give back to the Overlander community that gave me so much. I'm struggling to attract new people to the site, and especially to get people to update it. If you can help get the word out, that would be awesome. Thanks.
If you're seriously considering an Overland trip, I'm very happy to help in any way I possibly can. Shoot me an email at dan@wikioverland.org if you have specific questions or whatever.
U.S. gov claims direct trade, which makes some amount of sense:
By putting this out there you end up effectively negotiating with Panasonic (the biggest supplier) to either take lower margins or lose their biggest customer. In order to make that sort of threat you have to credibly be able to build the capability. So Panasonic (and potentially other manufacturers that see the sorts of margins they get) see this and react. One hopes they react by lowering their prices (taking less margin) or by new companies entering the field which are structured to operate on lower margins.
The overall effect is the same, Tesla negotiates a better price on a pricey chunk of their cars.
http://www.reuters.com/article/2014/02/26/us-tesla-battery-p...
And i'll bet that their meetings with Apple were regarding this factory:
http://appleinsider.com/articles/14/02/16/apple-secretly-met...
It's also the exact kind of thing that Tim Cook would do.
What is full-blown marketing is Tesla releasing a 6 page pdf that has no build site, no financial details, very little information of any kind, a bare-bones artist's rendering of a hypothetical location, and what look like unrealistic projections regarding build capacity.
Much like the Hyperloop paper, there's very little substance. But it makes the rounds of the internet, conveniently coinciding with a share dilution.
Musk is clever in more ways than one.
It makes sense to me - if Tesla continues to grow, why pay the middleman for one of the most essential items in their cars?
(Then add WTO restrictions on top of that. Thanks to the WTO!)
You are certainly right to draw a parallel--they both want to change the world--but Musk literally wants to evolve humanity.
You know, I watch his talks (because I'm interested in the work his company's do) and listen to the investor's quarterly conference calls (because I own a small stake in TSLA) and I don't understand where the hero worship comes from.
To me, Musk comes off as another shrewd business man, almost crossing over into the slick/shady end of the spectrum sometimes.