Is there a business model for this, possibly subscription based in the future?
They have job postings:
"We're a small start-up with a big mission: to reduce stress and increase calm in an increasingly stressed-out world. We're just starting out, and we're looking for talented and driven folks to join us.
On offer is a competitive salary, meaningful equity, great benefits, holiday when you need it and the chance to make a real difference in people's lives. We're based in San Francisco's SOMA district and all roles are based here in our office."