While in a military command and control situation it 'makes sense' to say these people are already lost, we just abandon them and move on, that would not be acceptable to the general public as that's not how things are perceived.
Indeed, it would almost certainly destroy the ability of NASA to continue if they were seen to be so impotent and incapable of doing anything when things go wrong.
A dramatic, high risk rescue attempt would possibly be the only option, even if that itself ended in disaster and death of all involved (a real risk according to the theoretical plan).
I think the public would have been more at ease knowing that a real rescue attempt was made and that genuine heroes had made the ultimate sacrifice in an attempt to save their colleages. People are all mushy and emotional like that.
Would it have made sense in terms of risk assessment, as a direct risk-reward evaluation ? Clearly not. But it's not always about that.
Besides, this is an alternative time-line scenario which never was. Those always have the benefit of working just like in feel-good Hollywood movies.