I feel great encouragement upon seeing that his blog brings in $1500 a month. The writing is mediocre. "Now grab your balls and jump." But apparently it provides enough value for enough of an audience to get the University of Phoenix, Dianetics, and the author of an ebook on how to pick up women in parks, bookstores, and clubs to pay him some decent money.

Rereading that, it looks sarcastic, but I don't mean it that way. Something that holds a lot of us back from getting into business, including me, is that we don't tolerate mediocrity anywhere in our lives. We don't eat at the Olive Garden, we don't listen to Britney Spears, we don't settle for junky cameras or poorly exposed pictures, and most of us won't even use Windows. For us, it's either minimalist or excellent—either ramen noodles or home-cooked Indian food (and even when we make ramen noodles, they come out surprisingly good). But the majority of actual b2c transactions consist of exchanging money for mediocrity, between people who don't know and don't care.