"However, the company is also beginning to push into two of the hottest areas of Internet advertising: stream ads, in which marketing messages are mixed in with the feed of news headlines and other information, and so-called native ads, which are sponsored articles or photos that resemble regular editorial content."

I thought the FTC demands that search engines distinguish between organic and paid results?[1]

[1] http://ftcbeat.com/2013/06/30/ftc-to-search-engines-distingu...