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Comment by bdcravens | Hacker News Reader

in the URL: "/wow/such/0.20.0/"

in one of the first screen shots: "wow such monitor"

I'm guessing that was just a test name for the purpose of the screenshot, or so I hope.

However, speaking in general (and not just aiming it at this project), can we please leave the cutesy little Doge talk out of documentation and marketing? I'd say that's true of all "memes" in general. In theory anyone can look at a project if it's useful, and believe it or not, not everyone spends enough time on Reddit or 4Chan to have a clue about what a Doge or a Harlem Shake is.

tldr; such dogetalk. much child-like. so annoy. wow.

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I'm ambivalent on this topic. The dogespeak in this particular announcement made me chuckle and envisioned the team as people I'd personally get along with. They're catering to like-minded individuals.

If I had opened an IBM-enterprise-blah wall of text, I'd probably have not spent nearly as much time learning about their product.

I think the project is a great one whether you work in an enterprise or wear thick plastic glasses and an ironic t-shirt from some startup no one has heard of.

"catering to like-minded individuals": yes, people with logs they need to analyze. That could be a 20 year-old with a MBA stickered up, or a 53 year old analyst working inside of a Active Domain enterprise.

If that annoys you, you should have seen the previous logo.

(It's still on the screenshots here: http://theold.graylog2.org/about)

I don't know what it is about that meme, but I find it so annoying and off-putting whenever I see it used. It immediately makes me think much less of whatever it is that I'm reading. I've never had that reaction to a meme before.

That doge reference in the screenshot actually made it there by mistake. :)

> not everyone spends enough time on Reddit or 4Chan to have a clue about what a Doge or a Harlem Shake is

And they're going to be harmed by a meme in the URL to the blog post... how?

I was speaking in general, and I see a meme in a URL as an acceptance of the awesomeness of meme-talk. I've seen marketing emails, from allegedly intelligent company presidents, sticking doge-lines in without any context. As if they're trying to say, "ooh.. we're hip and with it, we get the inside joke!".

If I pointed a manager or client at a blog entry that contained grammar that was worse than what my 5 year old nephew utters, it'd reflect on me, or at the very least, the project. Again, I think graylog is a neat project, and their use here really is no big deal, but I think the idea of throwing out intelligent sounding communication in the interest of sounding cute is a very bad idea.

Hacker News, caring about the important things as always.

Just to clarify, you're on a forum celebrating startups and their culture. For better or worse, that means most folks here are not wearing a tie or heels to work and some even have a sense of humor (I know!). Yet, the only thing you took away from damned near a complete rewrite of a useful product was two tiny meme references that most people wouldn't even notice, then you came to tell this crowd how horrible of a sin that was.

But wait! Down thread you say it's not a big deal. Yet here we are, discussing it.

When people ask me why I'm so dismissive of Hacker News and its regular contributors, I should just start pointing at comments like this. Also, I'll be pitching Graylog2 to executives later this week, and just for you, I'll make my deck's first slide "Much Logging, Such Data."

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